Consumer Press

logoCONTACT: Lisa Weston, Brand Manager

Solent Group

Tel: 01202 491045

 10 June 2014

A vote of confidence for a cleaner that cares

Clean and fragrance your home without triggering your allergies

 

UK brand Breathease, created by Solent Group has been shortlisted for LovedbyParents Best Household Cleaner award and needs your vote! LBP-Awards-2014-Shortlisted-WEB

If you suffer from an allergy or asthma you’re one of 21 million people in the UK with an allergy. That’s nearly one person in every other household battling with sensitivities on a daily basis; Sensitivities easily exacerbated by simple household chores like cleaning. breathease was specially formulated to help asthma and allergy sufferers but sought to do this whilst not compromising on cleaning performance.

 

Independently tested by allergy and asthma sufferers and accredited by experts breathease is proven to help reduce surface and airborne allergens. Other household cleaners are potentially full of allergens which are not necessarily listed on the label meaning they could contain ingredients that can trigger sensitivities such as asthma!

Delivering ultimate piece of mind, the breathease range consists of five products using our gentle asthma and allergy friendly formula and fragrance to leave surfaces sparkling clean and smelling fresh.

breathease multi-surface spray is the perfect all-rounder to remove surface and dust mite allergen. It’s ideal for cleaning children’s toys and rooms, without worrying about triggering an allergy which is why is has been shortlisted for these awards. 

 
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Other products within the range include breathease Kitchen, Bathroom, shower & tile and window & glass.

So cast your vote today for breathease as Best Household Cleaner.  Voting closes midnight on 29th June 2014.

 

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footer logoCONTACT: Clemmie Corlett / Tiffany Ingle

 Storm Communications

 Tel: 0207 240 2444

Email: clemmie@stormcom.co.uk or tiffany@stormcom.co.uk

 

breathease delivers a breath of fresh air for cleaning

Clean and fragrance your home without triggering your allergies


Suffer from asthma or allergies? You’re not alone as 21 million people in the UK have an allergy, that’s nearly one person in every other household battling with sensitivities on a daily basis. But help is now at hand from a breakthrough cleaning product, breathease, which has been specially formulated to help asthma and allergy sufferers, whilst not compromising on performance.

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Independently tested through extensive user trials with allergy and asthma sufferers – 90% of 126 respondents reported improved respiratory effects versus their usual cleaner – breathease is proven by experts to help reduce surface and airborne allergens. Unlike other household cleaners, potentially full of allergens not listed on the label, breathease is the first UK cleaner to have earned the Asthma and Allergy Friendly accreditation, supported by Asthma UK, the leading asthma charity.

Delivering ultimate piece of mind, the breathease range consists of five products to clean your home and office environments and is scented with a gentle, asthma and allergy friendly fragrance to leave your surroundings sparkling clean and smelling fresh.

If you’re looking for an all-rounder, try the breathease multi-purpose spray to remove surface and dust mite allergens. It’s ideal for cleaning children’s toys and rooms, without worrying about triggering an allergy, just spray, wipe and enjoy the results.

The high performing kitchen spray removes grease and grime whilst the bathroom spray is gentle but effective – great at removing dirt, watermarks and soap scum.

Other products within the range include breathease shower & tile and window & glass, both ideal for revealing a gleaming streak-free shine. With a non-irritant formula, the products are designed to help you cope with today’s challenges – whether you have an allergy or are just after a high performance product that has no nasties.

David Hiles, Head of Health Promotion at Asthma UK, comments: “We welcome any product that has gone through breathease’s level of rigorous testing and helps people with asthma in the UK. Cleaning products are a common trigger for asthma symptoms and with more than 200 people being admitted to hospital every day with asthma attacks, we’re doing all we can to help people reduce their risk of an attack”.

Priced at £3 and available exclusively at larger Tesco stores from 12th August 2013, cleaning never need be a chemical challenge again, so don’t just clean – breathease clean.

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Notes to editors:

For further information or images please contact Tiffany or Clemmie on 0207 240 2444 or tiffany@stormcom.co.uk and clemmie@stormcom.co.uk .

 

About Asthma UK

 

  • Asthma UK is the UK’s leading asthma charity. We’re here to support people with asthma when they need us the most and fund world-leading research to find better treatments and ultimately a cure.
  • Our goal is to prevent asthma attacks, especially those that result in death and emergency hospitalisation.
  • The Asthma UK Adviceline offers independent advice about asthma for anyone worried or who would like to talk confidentially to a specialist asthma nurse. It is open weekdays from 9am to 5pm on 0800 121 62 44.
  • For more information about asthma please visit www.asthma.org.uk